Elephant Pharm/Flooring America
The design for Elephant Pharm, which combines traditional and herbal pharmacy offerings, works to establish the brand as the premier authority on wellness, and living a fit and sustainable lifestyle. The overall environment has a feeling of lightness and well being. The architecture of the 13,000-sq.-ft. store seamlessly integrates the traditional pharmacy department and the herbal area. Both have focal points to direct customers, and the adjacency of the two creates a dialogue between the available remedies. In keeping with the wellness and sustainability themes, the majority of the space is composed of materials with a recycled content of at least 20%, and the airy sales area uses low- to no-VOC finishes.
Flooring America’s new prototype turns one of the more complicated retail experiences—selecting a floorcovering—into an intuitive, easy-to-navigate customer journey. Focusing on the female consumer, the design creates an inviting, comfortable space that addresses the way she wants to shop for products for her home. Warm lighting, dropped ceilings and nesting tables enhance the intimate, home-like setting. Flooring insets throughout the 3,491-sq.-ft. store highlight the various types of flooring options and emphasize the brand’s installation expertise.