Electronic Arts makes retail debut with EA Sports Experience
New York City -- Videogame maker Electronic Arts has entered the retail arena, opening the EA Sports Experience store, at the Charlotte Douglas International airport, Charlotte, N.C. It will open two additional U.S. airport locations by the end of 2011.
The store sells EA Sports’ games and branded apparel, as well as gear from local sports teams. It features televisions with live sports programming, comfortable seating and electrical outlets to charge portable devices. Customers can also play their favorite EA Sports video games.
“With a passionate local sports fan base and more than 20 million flyers traveling through the Charlotte Douglas International airport each year, this was an ideal location to open this venue,” said Christopher Erb, VP brand marketing, EA Sports. “We’re excited to extend our brand and products to new audiences by providing unique and premium experiences for consumers.”
Additional EA Sports stores are planned to open at the Salt Lake City International Airport in October and the Will Rogers World Airport in Oklahoma City in November.
“Paradies is proud to begin its exclusive partnership with EA Sports,” said Gregg Paradies, president and CEO. “We look forward to expanding our relationship with this innovative brand to offer customers a true interactive experience, unlike any other found in airports today.”