Edens & Avant names former P&G exec as marketing VP

Columbia, S.C. -- Edens & Avant announced Wednesday the hiring of Kerry Cavanaugh as its new VP marketing.

With over a decade in global brand and product innovation management at Procter & Gamble, Cavanaugh will lead Edens & Avant in a new strategic marketing direction focused on brand building and consumer innovation in retail.

At Edens & Avant, Cavanaugh will oversee the corporate and center specific marketing of 124 retail properties located in urban markets up and down the east coast.

Previously, Cavanaugh was associate director of marketing for The Procter & Gamble Co., where he was responsible for global innovation strategy and new product design for P&G’s $1.2 billion cosmetics business.  While at P&G, he was the brand manager of Covergirl cosmetics, where he relaunched the brand’s digital and retail programs.