Dunkin' Brands appoints retail veteran to global marketing role

Canton, Mass. Dunkin' Brands, parent company of Dunkin' Donuts, announced that retail industry veteran John Costello has been appointed to the newly created position of chief global customer and marketing officer.

Costello has previously served as the executive VP merchandising and marketing at The Home Depot, senior executive and VP of Sears, and chief global marketing officer of Yahoo. He will oversee Dunkin' Donuts' strategic worldwide marketing efforts and brand identity, serving as head of the Dunkin' Donuts U.S. marketing team and partnering with the operations team to further drive sales.

“John Costello is one of the most talented marketers and brand builders in the retail industry in America," said Dunkin' Brands' CEO Nigel Travis.

The company also announced that Frances Allen, Dunkin' Donuts brand marketing officer, has decided to step down after two years of distinguished leadership.