DSW to test smaller format
New York -- DSW plans to test a smaller-store format that will run about 10,000 sq. ft., down from its average 22,000-sq.-ft. model.
DSW did not disclose where the tests would be. But CEO Mike McDonald told securities analysts that, if successful, the small-format stores “will create a new growth vehicle for DSW, which could significantly expand our store count potential,” Columbus Biz Insider reported.
DSW is on track to open 30 stores in 2013.