Dots teams with Alliance Data to launch credit card program
Dallas -- Alliance Data Systems Corp. said Wednesday that women’s apparel and accessories retailer Dots has signed an agreement for private-label credit card services.
"The benefits of the new dots card are multifaceted,” said Lisa Rhodes, CEO, Dots. “In addition to providing a finance option and exclusive offers, it's an opportunity for us to bond with our shoppers as they become advocates of our brand.”
Alliance Data and Dots will collaborate to deliver a multichannel, marketing-driven private-label credit card program that recognizes and rewards dots cardholders with exclusive offers throughout the year and other benefits as the program expands. Additionally, Alliance Data will leverage its mobile marketing and customer acquisition capabilities to help Dots drive cardholder engagement.