Dick's Partners with Major League Lacrosse
Pittsburgh, Pa. Dick's Sporting Goods and Major League Lacrosse (MLL), the professional outdoor lacrosse league, have come to terms on a multi-year sponsorship agreement, according to MLL Commissioner David Gross. "We are quite pleased to have the largest sporting goods retailer in the United States, Dick's Sporting Goods, on board as an Official Partner of this league," said Gross. As part of the agreement, Dick's will join the league's national broadcasts on ESPN2 as a presenting sponsor. In additional to their involvement with the ESPN2 broadcasts, Dick's will become the uniform sponsor of the Denver Outlaws, receiving logo placement on Denver's uniform jersey and shorts. Dick's will also receive signage boards at each MLL venue. As an official partner of Major League Lacrosse, Dick's receives the rights to use the MLL and team logos, as well as MLL and team wordmarks in promotional and marketing purposes.