DDR executes deal with MobileBits to enhance mobile marketing
Beachwood, Ohio -- DDR Corp. announced a strategic agreement with MobileBits Holdings Corp., provider of SAMY, a mobile marketing and engagement platform, to acquire DDR's proprietary location-based mobile marketing solution ValuText.
MobileBits will integrate the ValuText product into the SAMY solution and will make the solution available to DDR tenants and shopping centers. SAMY is an innovative 'mobile mall' application that allows shoppers to gain instant access to the latest discounts, coupons and loyalty cards, via their mobile devices.
The SAMY app is free to consumers, and can be downloaded to any iOS device via the App Store, with Android support coming very soon.
Consumers using SAMY can customize their choices to meet their preferences. They select the type of merchants, brands and/or retailers they are interested in by subscribing to one or more merchants in their local area. The SAMY app also allows consumers to filter the types of products and services by category, while at the same time view all the offers and discounts available to them in the SAMY network.