DDR Corp. launches location-based mobile marketing program
Beachwood, Ohio -- DDR Corp announced the launch of ValuText, a location-based, mobile marketing service specifically designed to drive sales and productivity at the company's prime assets. ValuText couples physical retail assets with state-of-the-art, location-based mobile marketing. The program allows shoppers to connect with desired retailers as they enter the shopping center to avail themselves of real-time sales and promotions.
The service will send immediate offers from retailers within a designated shopping center via text message to opted-in shoppers once they enter a "geo-fence," a pre-defined, virtual space established around DDR's prime assets. Since geo-fence technology is compatible with 92% of U.S. mobile phones, this initiative will allow all DDR tenants to reach the broadest possible audience.
"DDR is committed to ensuring that our retailers have every tool they need to succeed," said John S. Kokinchak, senior executive VP and chief administrative officer of DDR. "ValuText helps our tenants by giving potential customers access to real-time, location-based offers, thereby driving traffic to their stores. In addition, the program creates value for shoppers by providing timely information at the exact point of purchase — the shopping center."
In contrast to existing value-oriented mobile or social media programs, ValuText simplifies usability for both shoppers and retailers. It works on nearly all phone types, and merchandise values are delivered via text message without the burden of downloading or activating a smartphone app, repeatedly checking into a virtual location or printing an actual coupon. Shoppers simply opt-in once.
To create ValuText, DDR has partnered with a pioneer of geo-fence mobile marketing, Placecast. Geo-fence technology has been used today by over six million opted-in consumers through different programs from carriers like AT&T in the United States and Telefonica in Europe, as well as over 75 major consumer and retail brands.
DDR is an owner and manager of 538 value-oriented shopping centers representing 134 million sq. ft. in 41 states, Puerto Rico and Brazil.