David’s Bridal in partnership with designer Zac Posen
New York -- David’s Bridal has entered into a partnership with American designer Zac Posen to launch 'Truly Zac Posen', a collection of bridal and other special occasion dresses. The collection will debut in February 2014 in select David’s Bridal stores and online.
“This new partnership with Zac Posen will continue to strengthen our brand’s position as a fashion and trend authority in the bridal and special occasion space” said David’s Bridal executive VP and chief marketing officer Brian Beitler. “His stellar reputation in the fashion industry and innate design talent and aesthetic perfectly compliment David’s Bridal’s current selection.