CVS launches digital, personalized circular
Woonsocket, R.I. – CVS/pharmacy is launching myWeekly Ad, a digital circular powered by the CVS/pharmacy ExtraCare program. The new circular serves up a personalized version of the sales ad for each customer.
Upon signing up, each user will immediately see which of their favorite items are on sale that week, including frequently-bought items or deals in categories that might be of interest to that specific shopper. Personalized ExtraCare savings and rewards can also be found all in one place.
CVS/pharmacy is showcasing the new myWeekly Ad by kicking off a 360-degree marketing, advertising and social media campaign featuring celebrities Joan Rivers, Nick Cannon and George Hamilton. The "What's Your Deal?" campaign highlights how CVS/pharmacy is a unifying shopping destination for all of these different characters.
"Our 'What's Your Deal?' campaign is a tongue-in-cheek way for us to unveil the savings revolution that is myWeekly Ad, where we've created a personalized circular that is as unique as each of our customers," said Rob Price, chief marketing officer of CVS/pharmacy. "CVS/pharmacy's myWeekly Ad is a convergence of technology and customer insights that revolutionizes savings. It acts as a matchmaker for our customers and their best deals."