Crocs unveils new store concept
Niwot, Colo. -- Casual footwear-retailer Crocs debuted its new concept store, with locations in Mall of America, Bloomington, Minn.; Barton Creek, Austin, Texas; and Streets at Southpoint, Durham, N.C.
The store is designed to provide an engaging, fun and high-touch environment, inviting consumers to explore, interact and shop. “This new concept store is a key part of our long-term strategic plan. We set out to merchandise our diverse product mix, as well as create a space that is flexible and can adapt to our evolving brand direction and merchandising offering,” said John McCarvel, president and CEO, Crocs.
Crocs worked with architecture and design firm Callison to create unique design elements.
“The partnership with Crocs is a perfect example of how the collaboration was able to deliver a new branded retail concept by managing all aspects of the design said MJ Munsell, principal of global retail at Callison. “The result is a concept that feels like a journey taking customers through lifestyle vignettes that help them discover Crocs in a whole new way.”