Crocs counts customer traffic
Chicago – Crocs Inc. has selected ShopperTrak to provide retail traffic counting and analytics in store locations worldwide. In November 2012, Crocs started using a managed service from ShopperTrak at more than 170 stores. It completed a global rollout in spring 2013.
Crocs integrated ShopperTrak’s service into its own sales and labor IT infrastructure, consolidating access to key performance data and gaining visibility into specific traffic-related factors that drive success. This includes integrating traffic data into labor metrics to adjust personnel resources more effectively. The company also plans to pilot ShopperTrak’s in-store analytics services to evaluate the effectiveness of visual merchandising and perform detailed store comparisons.
“We evaluated multiple store analytics solutions and felt that ShopperTrak was the best fit for our needs, providing high-level accuracy and ability to scale across multiple regions,” said Scott Landblom, senior director of retail operations at Crocs. “Crocs is a global operation and we require our partners to be global as well. ShopperTrak provided the best solution to fulfill this requirement.”