Costco selects Digimarc to provide interactive print-to-mobile experience
Beaverton, Ore. -- Digimarc Corp. announced that Costco Wholesale Corp. is using the Digimarc Discover Intuitive Computing Platform (ICP) to embed transparent digital watermarks in editorial and advertising content connected with The Costco Connection starting with the April issue.
Using the Digimarc Discover application on their smartphone or tablets, the magazine's more than 8.6 million readers are able to scan more than 50 unique digital watermarks included in articles and ads to view product information, videos and store information, make purchases, and more on their mobile devices.
"Many of our members are already browsing The Costco Connection with their mobile phones and tablets sitting nearby," said David Fuller, assistant VP, publishing and editor of The Costco Connection. "With Digimarc's solution, our readers can seamlessly move between our print magazine and our online content without ever having to open a browser and search. This instant connection to more information means our members will be able to more deeply engage with our content much more quickly."
Costco introduced readers to the interactive Costco Connection in the April issue with a quick tutorial in the table of contents. Upon downloading the free Digimarc Discover app, Costco members are able to scan and view additional content on everything from home goods and automotive products to health and wellness information. Members can also connect with additional resources, including the mobile website, online edition of The Costco Connection and m-commerce.