Collective Brands buys Above The Rim brand from Reebok
Topeka, Kan. Collective Brands announced Friday that it is acquiring the Above The Rim brand from Reebok International for an undisclosed amount and that Collective Licensing International will expand the ATR brand to seize opportunities for the brand in the United States and across the globe.
"ATR fits nicely with the CLI business model and team, which is focused on youth lifestyle and athletic brands inspired by music, street fashion and West Coast lifestyle activities like board sports and others," said Matt Rubel, CEO of Collective Brands, the parent company of CLI. "Our Collective Licensing team will leverage its expert brand-building and licensing model and unique competencies in the youth and athletic arena to further build-out and amplify all the greatness of the ATR brand to seize licensing opportunities across the globe."