Clark’s Americas steps up online engagement
Newton, Mass. – Clark’s Americas Inc., a division of the global shoe brand with more than 300 stores in the U.S., is deploying the Yottaa Engagement Cloud to optimize user engagement and business performance on its U.S. e-commerce site. In fall 2013, the e-commerce team at the Americas division of Clarks sought a solution that could help scale and provide a consistent, engaging Web experience throughout the busy holiday shopping season and beyond.
The Clarks Americas team also wanted to reduce the time and resources necessary to maintain and improve its U.S. e-commerce site, while still hitting goals for increasing conversions, order value, and revenue. After deploying Yottaa Engagement Cloud, Clarks’ U.S. website has already shown improvement in key engagement metrics. Yottaa’s proprietary technology enables faster image rendering and prioritized content sequencing based on user context. As a result, Clarks Americas has seen a decrease in bounce rates and increase in pages per visit and visit duration, which have had an impact on conversion rates and order size.
The Yottaa Engagement Cloud is a SaaS platform that monitors and optimizes user engagement to increase conversions and revenue across mobile and web sites. Yottaa’s proprietary context intelligence technology senses a user’s location, browser, device, Internet connectivity, and in-page interaction to sequence application content delivery and display. The anticipated result is enhanced performance and a more dynamic, personalized level of engagement.
“We wanted find a solution we could continue to leverage after the holidays for optimization and scale on a permanent basis,” said Rick Almeida, director of e-commerce at Clarks Americas.