Christmas Day retail visits up 27% year over year
New York City -- A report issued Thursday by Experian Marketing Services found that online traffic to the top 500 retail sites on Christmas Day 2012 rose 27% compared to 2011.
The top retail sites received more than 115.5 million total U.S. visits, according to Experian. To date the holiday online traffic for the past 7 weeks to retail sites are up 10% for 2012 vs. 2011.
Other report key findings include:
• The top 5 most visited sites on Christmas Day 2012 were: Amazon, Walmart, Target, BestBuy and Macy’s;
• Apple iTunes visits increased 193% and Apple.com visits increased 155% on Christmas Day 2012 vs. Christmas Eve 2012 as the top product search terms sending traffic to the Apple.com site was iPod Nano, iPad Mini and iPad 4;
• Amazon.com visits increased 24% on Christmas Day 2012 vs. Christmas Eve 2012 as the top product search terms sending traffic to the site was Amazon Kindle, Kindle Fire and Kindle.
• Gift card searches increased 6% in 2012 vs. 2011 and the top gift cards searches this past week were for Visa, iTunes and Amazon.