Cherokee brand and Chinese retailer team on e-commerce presence
Sherman Oaks, Calif. — American apparel brand Cherokee Inc. said Monday it has partnered with Chinese hypermarket chain RT Mart to launch an online Cherokee store on China’s largest e-commerce website, Tmall.com.
Cherokee will join Gap, Uniqlo, Adidas and Levi’s, who have each opened retail storefronts on Tmall.com.
Formerly called Taobao Mall, Tmall.com provides a platform for local Chinese and international businesses to sell goods to consumers in mainland China, Hong Kong, Macau and Taiwan. In 2012, Tmall.com’s total apparel sales reached approximately $9 billion.
Cherokee’s products have been in RT Mart brick-and-mortar stores since 2010. RT Mart is owned by Sun Art Retail Group Limited, which also operates hypermarkets in China under the Auchan banner.