Charming Shoppes launches social networking site for plus-size women
Bensalem, Pa. Charming Shoppes launches a new site that devotes itself to online sales and social marketing aimed at plus-size women, said the company, which owns the Lane Bryant, Fashion Bug and Catherines brands.
Sonsi.com will offer women’s apparel, accessories and products for what it describes as “real women sizes 12 and up.”
The related social media site, SonsiLiving, will allow women to “make friends, share stories, review products and feel empowered with information and advice covering topics such as fashion, beauty, health, relationships, food, entertaining and more.”
The site also blogs on various subject areas including shoes, entertaining and relationships.