Casual Male representative teams with Great American Group for Kuwait store opening
Woodland Hills, Calif. -- Kuwait-based trading and contracting company The Standard Arabian Business & Enterprises Co., which represents Casual Male, said Thursday it will use Great American Group GA Store Opening Services program for a retail location in Kuwait.
The Sabeco project represents the first time Great American Group's new Store Opening Services have been used outside the United States.
Through the GA Store Opening Services program, a team of Great American retail associates are assigned to work with the retailer, receiving training on how to merchandise the retailer's products.
"The goal of our program is to eliminate the need for retailers to assign their managers, district managers and staff from other stores in order to get a new store opened efficiently," said Billy Nichols, senior VP of merchandising for GA Retail.
Working in conjunction with Sabeco, Casual Male-DXL's trading partner in Kuwait, a Great American Group consultant team develops a schedule and conducts a complete store set-up in two weeks.