Canada’s Joe Fresh makes U.S. debut

Toronto -- Joe Fresh, the Canadian value-priced apparel brand, has opened its first permanent U.S. store, in Bridgewater Mall, Bridgewater, N.J., and another in Roosevelt Field Mall, Garden City, N.Y. The company will make its New York City debut, in Manhattan’s Flat Iron District, on Nov.3. A second store will open in spring, on Fifth Ave.

In addition, the retailer is opening two Joe Fresh Holiday Fashion pop-up stores in Manhattan. (This past summer, the brand operated a summer pop-up in East Hampton, N.Y.)

Designed by the Canadian firm Burdifilek, the stores have a neutral backdrop that highlights the merchandise. The selection includes apparel and accessories for women and men; the Bridgewater location also features the brand’s kids’ collection.

Joe Fresh, part of Loblaw Cos. Ltd., is available in more than 300 Loblaw stores across Canada and also in 10 standalone locations.

Joe Fresh was created by Joseph Mimran, who founded Club Monaco in 1985. In 1999, he sold the company to Polo Ralph Lauren.