Cabela’s launches mobile strategy with Digby

Sidney, Neb. -- Cabela’s announce the launch of an optimized mobile website through mobile-commerce provider Digby. Through Digby’s mobile-commerce software platform, Cabela’s is enabling mobile as a strategic channel that complements their e-commerce website, catalogs and products sold in more than 30 stores in the United States and Canada.

Cabela’s unique and optimized mobile experience will allow customers to easily search and purchase items when they visit cabelas.com on popular mobile devices including the iPhone/iPod Touch, BlackBerry and Android. Key features of the new mobile website include: rich product photographs, complete product descriptions, customer-submitted product reviews, shop by category, shop by brand, store locator, e-mail and a complete site search.

“We are very excited to expand into mobile so our loyal customers can now access our great products, services and information anytime, anywhere from the palm of their hands.” said Derek Fortna, Internet marketing manager for Cabela’s.

Cabela’s decision to enable mobile through Digby’s Mobile Commerce Software Platform comes at an opportune time. According to IDC1, the smart phone market is expected to grow 55% this year alone -- a greater increase than previously predicted.