Buxton signs data deal with Canadian-based Environics Analytics
Fort Worth, Texas Customer analytics company Buxton on Thursday announced a partnership with Environics Analytics, a Toronto-based company specializing in modeling, segmentation and site analysis.
“Partnering with EA offers Buxton a strategic advantage, giving us the opportunity to equip our clients with the tools and data they need to successfully grow and develop their services beyond the United States, into Canada,” said Charles Wetzel, president and COO of Buxton.
According to Wetzel, more retailers are reassessing their current business strategies and looking for expansion opportunities as they come out of the recession. By partnering with EA, he said Buxton will be able to help clients make tactical decisions and broaden their development efforts in new areas.
The relationship will provide Buxton’s U.S.-based customers with access to EA’s more than 10,000 variables on Canadian consumer demographics and behavior for use in site analysis and other applications. This information will also be available in the Canadian version of the Micromarketer desktop solution, provided by Buxton, allowing U.S. businesses to identify their core customers residing in Canada.
The alliance extends the availability of strategic location intelligence services to all types of retailers, municipalities, healthcare providers and consumer packaged goods companies seeking new business opportunities for existing products and services.