Bruegger’s launches art contest, new store concept

St. Paul, Minn. – Bruegger’s Bagels opens a new store concept in Woodbury, Minn., today, and is launching a promotional contest to find artwork to place on a large brick feature wall in the store. Through March 31, amateur and professional artists can submit an abstract, two-dimensional design for the wall.

The winning design will be the focal point of the bakery and will be used in select new bakeries nationwide. The chosen artist will receive a $10,000 cash prize. Contest details are available on Bruegger’s Facebook page.

The 2,200-sq.-ft. bakery features an open kitchen with plate glass windows. The inviting, contemporary new interior is flooded with natural light through large windows, and features simple, sleek lines and warm brick juxtaposed with stainless steel accents befitting a working bakery. A large community table and bar seating replace traditional booths and tables and encourage conversation among guests. The new design will be the prototype for all future Bruegger’s openings.

"We are a neighborhood gathering place, and the new prototype is designed to accentuate our bagel tradition while also celebrating new ideas and the creative spark," said Bruegger's Bagels director of marketing Judy Kadylak. "The $10,000 Artist Challenge is a nod to all of our guests who create the warm, inviting atmosphere in our bakeries."