Brooks Brothers selects PTC solution to improve product design
New York -- PTC announced that Brooks Brothers Group Inc. has chosen PTC Windchill FlexPLM software, PTC's Product Lifecycle Management (PLM) solution for retail, to improve product design and development effectiveness, reduce costs and better capture market opportunities.
“Successfully responding to changes in the global market and consumer behaviors necessitates integrated product development and supply chain processes to efficiently secure market opportunities,” said Joe Dixon, SVP sourcing and technical design for Brooks Brothers. “By implementing PTC PLM technology, we will be able to improve our product development efficiency, reduce costs and increase our product hit rates by effectively managing the product lifecycle. The solution will also allow us to provide better product assortments for our international markets through collaborative global design and product development with our partners around the world.”