Brooks Bros. and Reliance form JV to enter India
New York -- Brooks Bros. Group and Reliance Brands Limited announced Tuesday the formation of a joint venture company in India.
Reliance Brands, a division of Reliance Industries Group, will use its local connections to bring the American brand to India.
"We have partnered with Reliance Brands Ltd. because of their passion for the Brooks Bros. brand, their track record with other premium brands, and their expertise and connections within India. We are incredibly fortunate to have them as a partner as we enter this important retail market,” said Claudio Del Vecchio, chairman and CEO, Brooks Bros.
Currently, Brooks Bros. merchandise is available at 210 locations in the United States and 200 in other countries, including Korea, Japan, China, Taiwan, Singapore, France, the United Kingdom, Chile, Canada, Italy, Mexico, and Greece. The company said that India is the natural next stop in its global expansion plans.
Through the joint venture, Brooks Bros.' products will be available in major cities across India through exclusive mono-brand stores, which will carry the entire range of menswear and women's wear including clothing, sportswear, and accessories.