Borders to open 25 holiday pop-up stores
Ann Arbor, Mich. Borders Group announced it will open 25 seasonal Borders Express stores nationwide to serve customers during the holiday season. The stores are expected to officially open Oct. 25 and will operate through Jan. 31.
Averaging about 2,500 sq. ft., each store will carry top titles and big new releases, Halloween and holiday-themed items, a selection of kids books, plush and toys as well as an assortment of e-Readers and related accessories.
"The majority of these stores are located in malls where we had a presence at one time," said Mike Edwards, CEO of Borders. "Where it didn't make business sense for us to operate stores on a permanent basis in these areas, we can open a seasonal store and serve the holiday shopping needs of our customers.”