Borders Launches First Latino Book Club
Ann Arbor, Mich. Borders Group is joining forces with the national Latina organization Las Comadres, and the Association of American Publishers (AAP) to launch Las Comadres and Friends National Latino Book Club at select Borders stores across Arizona, California, Florida, Illinois, Massachusetts, New Mexico, Texas and Utah.
The club, which will include titles across memoirs, fiction and children’s literature, will be open to anyone interested in reading books authored by Latino or Latina writers. Author Esmeralda Santiago will serve as the club’s official spokeswoman.
The new book club has grown out of a series of successful monthly teleconferences hosted by the Las Comadres network. Each teleconference features one book club-selected author.
The first Las Comadres live event was held at Borders' Columbus Circle location in New York City in March 2007. The initial launch of the Las Comadres and Friends National Latino Book Club will be limited to the participating states’ 15 cities. The partners plan to expand the book club to all 60 cities where Las Comadres' members are located.