Boot Barn relaunches e-commerce site on Demandware platform

Burlington, Mass. -- Demandware announced that Boot Barn, the largest western wear retailer in the world, has relaunched its e-commerce site, BootBarn.com, on the Demandware Commerce platform. Launched in September, the site kicked into high gear with a large boost in online sales during the 2010 holiday season and has continued its strong momentum into 2011.

Replacing its legacy in-house platform, Boot Barn selected Demandware Commerce because of its ability to scale to support the company’s growth and the powerful merchandising functionality that makes it easy to keep up with its dynamic marketing campaigns, Demandware said. Advanced capabilities such as Active Merchandising allow Boot Barn merchants to control all online merchandising interactions across search, personalization, analytics, promotions and catalog with a single, task-based user interface.

“The footwear and apparel business is highly competitive so we needed to upgrade our older ecommerce site to one that could help us compete at a world-class lev