Bon-Ton names former Lord & Taylor chief as new president and CEO

York, Pa. -- The Bon-Ton Stores said Tuesday it has appointed Brendan L. Hoffman as president and CEO, effective Feb. 7.

Hoffman replaces Bud Bergren, who is a current member of the board of directors and who will transition to the role of the chairman.

Hoffman was the president and CEO of Lord & Taylor since October 2008. Prior to that, he served six years as president and CEO of Neiman Marcus Direct, a subsidiary of The Neiman Marcus Group, where he oversaw the growth of neimanmarcus.com and the launch and growth of bergdorfgoodman.com.

“I am excited to lead the Bon-Ton team as it embarks on a new phase of growth,” said Hoffman.