Bon-Ton changes nameplate in two Michigan markets
York, Pa. -- The Bon-Ton Storesannounced it will convert its Elder-Beerman nameplate in two markets in Michigan. Elder-Beerman stores in Howell and Monroe will be converted to the company’s Carson’s nameplate.
“We are making this strategic change in nameplates as a result of a marketing review,” said Brendan Hoffman, president and CEO. “The usage of Carson’s nameplate will allow us to communicate more effectively and provide us the opportunity to expand our outreach to more consumers.”