Blockbuster to Test New Look in Reno Area
Dallas Blockbuster is testing a new look and expanded product offerings in 10 stores in the Reno-Sparks-Carson City area.
The new look includes a game center with Wii and Xbox accessories, high-definition TVs and mobile-media devices, interactive games ready for play in leather chairs, and an expanded snacks department.
The company said it aims to sell convenience by not just offering movies or games, but the entire watching experience.
The company said that if the test succeeds, the changes would be expanded to Blockbuster stores nationwide.