Best Buy Names Brand Ambassador

Minneapolis Best Buy announced an exclusive agreement with Chicago Fire soccer star, Cuauhtemoc Blanco, to become the electronics retailer’s first brand ambassador. Blanco, 35, will promote Best Buy’s new emphasis on the Hispanic shopping experience in the United States and will work closely with the retailer’s 45 stores in the Chicago market to encourage learning through technology.

The soccer star came to Chicago Fire in 2007 after playing in the Mexican First League Division for 15 years. Earlier this year, Best Buy and Chicago Fire agreed to a three-year sponsorship, which made Best Buy the presenting sponsor and first jersey sponsor of Chicago Fire, beginning this season.