Best Buy Canada selects Stibo Systems to fuel its multichannel efforts
Atlanta -- Stibo Systems announced that Best Buy Canada has selected Stibo Systems to optimize its customer’s online and mobile e-commerce experience.
Best Buy Canada, which operates roughly 225 consumer electronics stores under the brands Best Buy, Best Buy Mobile, and Future Shop, will use Stibo Systems’ Step platform to support their multichannel efforts and to streamline item setup and data management for the English-Canadian and French-Canadian versions of www.bestbuy.ca and www.futureshop.ca.
“Creating an impressive multichannel experience for our customers is Best Buy Canada’s number one goal, and we remain committed to meeting their needs both online and in the store,” said Robert Pearson, VP e-commerce at Best Buy Canada. “Leveraging Stibo Systems’ deep experience and its proven Master Data Management platform, we can ensure success in achieving our e-commerce objectives and more importantly, continue to meet the unique and growing needs of our customers.”
Using Stibo Systems’ technology and services, Best Buy Canada will drive more accurate and consistent product information into all channels and model complex product bundles such as cell phone packages which often consist of a combination of products, parts, and services. Further, by creating a central repository for its product information, the big-box retailer will support its rapidly growing marketplace and increase its online SKU count while removing the time intensive processes typically associated with manual product on-boarding. In future phases, the system will expand to also manage Best Buy’s store-side data including both supply chain and packaging information.