Best Buy Canada combats showroomers
Richfield, Minn. -- Best Buy Canada is attempting to combat showrooming in its stores with the 360pi 360mobile solution. The solution provides real-time data on competitors’ pricing to Best Buy Canada store associates, allowing them to better anticipate and respond to customer requests for discounts.
“The entire buying process has changed, from where customers do their research to where they’re influenced to where, when and how they ultimately buy,” said Sean Wilson, VP merchandising operations, Best Buy Canada. “360mobile gives our retail associates the information they need to better address customer questions and concerns, and lets prospective customers make an informed decision while in the store, effectively turning showroomers into buyers.”