Barneys New York and Disney teaming up for Barneys' holiday campaign
New York -- Barneys New York and The Walt Disney Company are teaming up on Barneys’ 2012 holiday campaign at Barneys stores in a campaign called Electric Holiday.
The multi-platform initiative will combine fashion and fantasy, merging the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday campaign.
“The legendary characters and world created by Disney live in the active mind and memory of virtually every citizen of the world," said Mark Lee, Barneys New York CEO. "Barneys New York has been privileged to collaborate with Disney and its remarkable talents this holiday season on the Electric Holiday campaign, which places these iconic characters into the center of our fashion world."
Beginning in mid-November, the the store windows at Barneys flagship on Manhattan’s Madison Avenue will serve as the centerpiece of the Electric Holiday campaign in which an exclusive moving art short created by Disney artists, will be showcased amid a celebration of lights. The moving art will feature models inspired by Minnie Mouse and Mickey Mouse, as well as other iconic Disney characters as they star in a fantasy Paris runway show.
Disney also has created a modern, three-dimensional electric light show that will encompass the Madison Avenue store entrance and showcase the moving art housed within the windows. Original music will bring the show to life.
The Electric Holiday program and the Madison Avenue flagship's windows will be unveiled on Nov. 14.