Barnes & Noble to expand in-store boutique to 25

New York City -- Barnes & Noble Inc. said Monday that it plans to expand an in-store pilot boutique from its current 10 units to 25.

The 200-sq.-ft. Penguin store-in-stores sell Penguin book titles and merchandise; the Penguin banner is owned by Pearson PLC.

“The sales have been incremental rather than cannibalizing Penguin sales elsewhere in the store because it’s a different experience,” John Makinson, CEO of Pearson PLC’s Penguin Group, told the Wall Street Journal.