Apple granted trademark for its store design
New York -- Apple Inc. has been granted a trademark from the U.S. Patent and Trademark Office for its store design. The trademark covers the furniture and fixtures, floors, lighting and shelves found in Apple stores, along with the “Genius Bar.”
In addition, the trademark covers Apple’s all-glass storefront design.
According to various reports, Apple first applied for the trademark in 2010, but its application was rejected by the patent office. A second application by the company also was rejected. According to the Apple retail news site Ifoapplestore, the earlier rejections came because the company failed to prove the design was "inherently distinctive.”
The third time proved the charm for Apple. According to reports, Apple submitted some 681 pages of materials with its third application.