American Eagle to open stores in Israel
Pittsburgh American Eagle Outfitters announced plans to further expand its international retail presence with stores throughout Israel.
The company has signed a multi-year franchise agreement with Fox-Wizel Ltd., a leading retailer and wholesaler that operates approximately 170 Fox stores in Israel, as well as 250 Fox stores internationally.
The agreement includes American Eagle Outfitters flagship locations as well as freestanding aerie stores. The first stores are slated to open in spring 2012.
American Eagle Outfitters introduced its brand in the Middle East in March of this year with stores in Dubai and Kuwait, and recently announced plans for stores in Hong Kong and China beginning in early 2011.
“International expansion is an important part of AEO’s growth strategy,” said Chris Fiore, executive VP international, American Eagle Outfitters.
The model for the Israeli stores is similar to that of AEO’s other international locations, where the partner handles local operational functions, with American Eagle Outfitters assuming creative approval for assortment, marketing and store locations.