Alliance Data signs new agreement with Marathon Petroleum Corp.
Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data, announced it has signed a new long-term agreement to provide private label and co-branded credit-card services for Marathon Petroleum Corp., Findlay, Ohio.
Under the agreement, Alliance Data will provide MPC with private label and co-branded credit-card services, including account acquisition and activation; receivables funding; card authorization; credit-card issuance; statement generation; remittance processing; customer service functions; and marketing services.
Through its suite of credit and marketing tools, Alliance Data will provide MPC private label and co-brand account-holders with benefits designed to support repeat purchases and engender customer loyalty, such as discounts on fuel at its more than 5,100 Marathon-branded stations. Co-brand cardholders may earn additional rewards based on purchases made on the card outside Marathon brand locations.