Alliance Data acquires Barneys private label credit card portfolio
Dallas -- Alliance Data Systems Corp. announced its retail services business has signed a long-term agreement to provide private label credit card services for Barneys New York.
Alliance Data will provide a full suite of credit and marketing services for the Barneys credit card, including management of its existing loyalty program. Designed to offer meaningful benefits to the elite Barneys card member. Alliance Data will also leverage its advanced analytics capabilities to further support one-to-one relevance and value to esteemed card members, as well as development of strategies related to the Barneys credit card across all of Barneys retail channels.
"Alliance Data's retail heritage, exceptional customer care practices, and proven credit and marketing tools were key factors in our decision to partner with them," said Daniella Vitale, COO of Barneys New York. "Through this credit card program, we look forward to further enhancing brand affinity and driving long-term loyalty among our valued customers. In addition, the proceeds from this transaction were used to further reduce our debt, allowing us to invest capital in strategic growth areas for the company which is consistent with the vision of our new owners."