Access 360 Media to provide digital content, advertising in 49 Simon Property Group malls
New York City Access 360 Media announced the launch of Mallvision360 Digital, kicking off with an exclusive, multi-year relationship to provide editorial content and advertising programming for more than 900 screens in the OnSpot Digital Network in 49 Simon Property Group malls across the country.
Mallvision360 Digital, a part of Access 360 Media’s new Shopper360 Network, will reach an estimated 140 million shoppers monthly closest to the point-of-sale.
Access 360 Media is integrating the OnSpot Digital Network into Mallvision360 Digital, with programming on the state-of-the-art HDTV screens to include lifestyle, entertainment and educational content, as well as premium advertising.
“A number of media companies expressed interest in representing OnSpot and aggressively bid for the business. In the end, we felt Access 360 represented the best fit for our digital platform” said Mikael Thygesen, chief marketing officer, Simon Property Group. “Access 360 Media has an impressive track record in digital out-of-home media. They share our deep understanding of the retail environment and can create a user experience that will benefit brands and advertisers by converting this into a media platform at the point-of-sale.”
“Mallvision360 Digital represents a major step for Access 360 Media. We are extending our proven model of digital content and advertising distribution with shoppers more broadly and we’re particularly pleased to be able to offer advertisers the added scale of Simon’s OnSpot Digital Network as part of our new Mallvision360 Digital network,” said Lon Otremba, CEO, Access 360 Media. “The combination of Simon’s existing end-to-end digital network with the creative minds of our seasoned sales force is certain to create a lot of value for advertisers.”