Aaron’s partners with Buxton for expansion strategy
Fort Worth, Texas -- Aaron’s has formed a partnership with Buxton, a customer analytics firm, to assist with the retailer’s market expansion and analytics strategy.
“Our partnership with Buxton gives Aaron’s the capability to define optimal custom territories and identify the trade areas and markets where expansion would be the most profitable for us,” said Josh Newman, senior director of real estate for Aaron’s, which operates 1,814company-owned and franchised stores in 48 states. “We are also focusing on our existing network of stores to understand how we can optimize those markets where we already have brand presence.”
As part of this alliance, Aaron’s joins a growing list of organizations utilizing Scout, a web-based site selection and management application developed by Buxton. Scout can be used as a pre-screening tool for real estate location decisions and a comprehensive site management system.